At Bluegreen Vacations Corporation (“Bluegreen Vacations”), we recognize that your privacy is of the utmost importance and we understand that you are concerned about the security and privacy of your personal information. This Privacy Notice explains what personal information we collect about you through the use of Bluegreen Vacations websites, mobile apps, and other online services (collectively, “online services”) and through any offline means, what we do with it, and how you can control it. This Privacy Notice applies to Bluegreen Vacations Corporation and all of its affiliates and subsidiaries.
If you have received a financial product or service from Bluegreen, please see the separate privacy notice provided to you, which describes how we protect and use your non-public personal financial information.
Requests for Information. When you request additional information related to our products, services or properties, we will request your name and contact information such as street address, telephone number and email address. We may also request information regarding your vacation preferences including destinations, seasons of interest, accommodations and length of stay, as well as income level and whether you have toured a Bluegreen property before. Please note that our ability to respond to online requests may depend on the registration and/or licensing requirements of the state in which you reside.
Making Reservations and Purchasing Vacation Packages. When you make a reservation or purchase a rental or vacation package, we may request your name, email, telephone number and street address, along with other information to assist with your reservation and stay such as credit card number, date of arrival/departure, vacation account (owner) number and room preferences.
Sweepstakes and Contests. From time to time, we may conduct sweepstakes and contests that offer the opportunity to win prizes. Each sweepstakes has its own terms and conditions. As part of entering a sweepstakes, certain personally identifiable information such as name, street address, telephone number, date of birth and email address may be required. The following information may also be requested, although it is optional and does not affect your contest eligibility: (i) Marital status, occupation, income range and education; (ii) gender, and (iii) "check box" questions relating to your vacation and personal interests.
Contacting Us. When you send us an email from one of our online services with comments or questions, we may retain information such as the content, your email address, our response and the text of any follow-up questions you may have. This information may also be used to measure how effectively we are able to address customer concerns, to personalize your experience and to improve our products and services.
Online Surveys. From time to time, we may conduct online surveys to better understand the effectiveness of our websites or our performance in providing services. Your participation in these surveys is voluntary. Information collected by us when you participate in a survey may include name, telephone, street address and email address.
Electronic Postcards. Occasionally, we may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend from our online services. If you choose to do so, we will ask you for your name and email address, and the recipient’s name and email address, along with the text of any message you choose to include. As the sender of this email, your address will be retained. The recipient’s email address will not be retained or used for any other purpose unless they authorize us to do so.
Employment. If you choose to apply for employment online or to be notified of future employment openings, you will be required to provide your name, street address, telephone number, email address and certain other additional information. You will also have the opportunity to input and/or attach your resume and samples of your work. Bluegreen has a separate privacy notice for job applicants and its employees as required under applicable law.
Investor Relations. You may subscribe to our investor relations email alert service to learn when new investor information including earnings releases, financial reports and SEC filings have been added to our website. If you subscribe, we will require your email address. If you would like investor information mailed to you we may ask that you provide your name, street address, email address, phone number and fax number.
Financial Information. If you apply for, purchase, or receive a financial product or service from Bluegreen, certain financial information may be collected from you in order to complete a financial transaction or to process or service loans. Please see the separate privacy notice provided to you, which describes how we protect and use your non-public personal financial information.
Email Address. A valid email address is required to participate in Bluegreen Online Services, and so that we can communicate with you about your online transactions.
Password. This is necessary to protect the security access to your Bluegreen Online Services account and data from unauthorized users once your account is established. You can change your password at any time.
Vacation Account Number, Last Four Digits of the Primary Account Holder’s Social Security Number and/or Home Phone Number and/or Social Security Number.
This information is used to verify your identity and to protect access to your account from unauthorized users the first time you enroll.
Essential Cookies – These Cookies enable you to use our website. They are essential to enable you to browse our website. If you disable these essential Cookies, that may prevent you from using parts of our website. These Cookies also help us keep our website safe and secure.
Temporary Cookies – We use two temporary cookies, one for authentication and the other for active session information that expires once your user session terminates. The expiring session cookie is used to connect your browser’s session with other information that is saved on our server throughout that browser section.
The pages of our online services contain images (called a "single-pixel gif" or "web beacons") that allow our third-party secure provider and us to count page views or to collect other anonymous data. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Web beacons are typically very small, usually 1 by 1 pixel in size, but their presence can be easily seen within Internet Explorer by clicking on "View" and then on "Source". Web beacons are small in order to minimize both their display and their loading time. Our web beacons do not collect, gather, monitor or share any personal information about our online service visitors; they are merely the technique we use to compile anonymous, aggregated statistics about the usage of our online services.
For tracking purposes, we use web beacons on our online services along with other technical methods. We may also use these technical methods in emails that we send to track whether the emails have been opened or if links contained therein have been clicked. We also employ a third-party service that collects data remotely through the use of web beacons. This service then returns the completely anonymous data to us as site traffic reports.
Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. Instead, we collect, use, and share information as described in this Privacy Notice regardless of a “do not track” choice.
We may share your information with our affiliates
We may share your information, in whole or in part, with our affiliates, i.e. the companies that are controlled by Bluegreen, in order to send you promotional materials about our products and services.
We may share your information with third party service providers
We may share your information, in whole or in part, with the following third party service providers: (i) companies that provide marketing and sales services on our behalf, (ii) companies that process and service your accounts, (iii) companies that help us protect and secure your information and the confidentiality of our records and (iv) other companies with whom we have a business relationship. Occasionally, we may partner with other companies to provide co-sponsored or co-branded promotions, products and services and may share your information with our co-sponsor. For example, we may co-sponsor a sweepstakes on our site with other companies, or we may provide prizes for sweepstakes sponsored by other companies. If you enter one of these sweepstakes, we may share your information with the co-sponsor or third party sponsor. All of these third party service providers have contractual obligations with us to maintain the confidentiality of your information. Additionally, these third party service providers are only permitted to use your information for the purposes specified by the sweepstakes or promotion as specified by us or our affiliates, or as allowed by law.
We may disclose your information to non-affiliated third parties
We may disclose your information, in whole or in part, to the following types of non-affiliated third parties: (i) companies with whom we have joint marketing agreements; (ii) non-financial organizations, such as direct marketing companies and consumer reporting agencies, (iii) financial service providers, such as companies engaged in banking, credit card business and consumer finance, and (iv) others, such as non-profit organizations and third parties with whom we have a business relationship.
Other circumstances in which we may share your information
We may share your information when you specifically request it or give us permission to do so. We may also share your information when we suspect criminal or fraudulent activity, and when we are required by law such as when we receive a subpoena or a court order. We may also share your information in the event that we sell a particular line of business or function.
You may always opt out of receiving future commercial email or text messages from us by following the opt-out instructions in emails or texts we send you, or by contacting us at the address provided below. Please be aware that if you opt out of receiving commercial messages from us, it may take up to ten (10) business days for us to process your opt-out request, and you may receive commercial messages from us during that period.
Even if you opt out of receiving promotional and marketing material, we may still correspond with you about your existing or past business relationships with us. We may also access and view your information in the course of maintaining and improving the Site and our services.
If you are a California resident, please consult the California Privacy Rights section below for your rights and additional considerations. If you are a Nevada resident, contact us here.
If you are registered for Bluegreen Online Services, you may update your information at any time by signing in to your account. Sign in to www.bluegreenowner.com and select My Bluegreen > My Account. If you experience any problems, you may contact our Owner Services staff at (800) 456-2582.
All of our promotions and online service applications require the entrant and user to be 18 or over, therefore we do not knowingly accept personal information from minors. Children under age 18 should always consult a parent or guardian before sharing any personal details with any company or individual on the Internet.
We have implemented technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, use, and modification. Although we strive to keep your personal information secure, no security measures are absolute. Use caution when transmitting personal information over the Internet.
If we make any changes to this Privacy Notice, we will post it on our website and include the effective date of the update. If we make any material changes to this Privacy Notice and you have a valid email address on file with Bluegreen, we will email you announcing the new Privacy Statement Notice.
If any of your personal information changes, or you identify a mistake in our records, please sign in to your Bluegreen Online Services account to update your information or contact us and we will update our data right away. Please email us to communicate any questions or concerns or write to us at Bluegreen Vacations Corporation, 4960 Conference Way North, Suite 100, Boca Raton, FL 33431.
To the extent that Bluegreen is subject to the laws of the European Union when processing personal data (“Personal Data”), it shall be the “data controller” under such laws.
Legal Basis for Data Processing. We collect Personal Data as described above and process it for the purposes set out in this Privacy Notice. Our legal basis to process Personal Data includes processing that is:
Necessary for our performance of our services to you (for example, to provide you with notices regarding the accommodations you purchase, or to resolve billing or customer service inquiries);
Necessary to comply with legal requirements (for example, to comply with applicable accounting rules or make mandatory disclosures to law enforcement);
Necessary for our legitimate interests (for example, to manage our relationship with you and to improve the website and any other services);
Necessary to protect the vital interests of you and another person (for example, if we connect Sensitive Personal Information from you to provide you with special accommodations);
When legally required, and we have no other valid legal basis to process Personal Data, we will use consent by our customers (for example, to provide you with marketing information or share information with third parties), which may subsequently be withdrawn at any time, by submitting that request via our secure contact form found on our website at: https://www.bluegreenvacations.com/contact-us/ without affecting the lawfulness of processing based on consent before its withdrawal.;
In some instances, you may be required to provide us with Personal Data for processing as described above, in order for us to be able to provide you with all of our services, or for you to use all of the features of our website.
Data Retention. We will retain Personal Data for only so long as is reasonably necessary for the purposes we have described above, considering the criteria such as applicable rules on statutes of limitations and other legal requirements of the various jurisdictions that govern Bluegreen, and the duration of your use of our website and other services, if applicable.
International Transfers of Personal Data. The nature of Bluegreen’s business means that Personal Data that we collect through our website or otherwise through our services, from individuals in the EU, may be transferred to the United States. We take appropriate steps to ensure that recipients of your Personal Data are bound to duties of confidentiality, and we implement measures to ensure that any transferred Personal Data, remains protected and secure.
Your Rights. You may be entitled to exercise the right to:
Object to the processing of your Personal Data (for instance, where the basis of our processing is our legitimate interests, see section above for “Legal Basis for Data Processing”)
Request to restrict the processing of your Personal Data
Request that we update your Personal Data, if you believe that it is not accurate, or is incomplete
Request access to your Personal Data, if you want to retrieve a copy of it, or to receive confirmation from us that we are processing your information, and how You may request access to your Personal Data, but we cannot provide you with information relating to others that you did not provide to us, or information from others who have not consented to our disclosing their information to you.
Request erasure of your Personal Data. We cannot erase certain data, for example, if we must retain it for legal purposes.
Requests to Exercise Your Rights. To exercise any of your rights, contact us using the information above. When we receive a request from you to exercise one of the rights enumerated above, we will indicate the Personal Data that we need from you to validate your identity, and provide you with information on what actions, if any, we intend to take on your request. We will respond to your request as quickly as possible, but no later than 30 days after we receive your request. In certain circumstances, we might have to extend the time by an additional two months, if your request is particularly complex. If you consider that our processing of your data infringes upon applicable law, you may submit a complaint to a supervisory authority as provided in the applicable laws.
Categories of personal information we collect.
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household (“personal information”). In particular, we have collected one or more data types from the following categories of personal information from consumers within the twelve (12) months preceding the effective date of this Privacy Notice:
For additional information, see The Types of Information We Collect.
We obtain the categories of personal information listed above from the following categories of sources:
For additional information, see The Types of Information We Collect.
We use the personal information we collect for our operational purposes or other purposes set out in this Privacy Notice (see How We Use and Share Your Information). Those purposes may include:
Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing for legal or other compliance purposes.
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
Debugging to identify and repair errors that impair existing intended functionality.
Short-term, transient use, provided the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
Maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
Undertaking internal research for technological development and demonstration.
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
Fulfilling associate or owner benefits.
Performing marketing activities and data analysis.
Servicing guest or owner accounts.
Performing background or credit checks.
Communicating with consumers regarding any of the above.
In the twelve (12) months preceding the effective date of this Privacy Notice, we have disclosed the following categories of personal information of California consumers for a business purpose:
We also use the personal information we collect for our commercial or economic purposes, such as attracting consumers to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.
For more information on where we share personal information, see How We Use and Share Your Information.
Your privacy rights are important. If you exercise your privacy rights under California law, we will not do any of the following in retaliation:
If you are a California resident and you want to submit a request to us regarding your California rights, you can contact us here, or call us at (800) 845-1995. You do not have to create an account with us to submit a request.
We can only respond to your request if it is verifiable. In order to verify your identity, we need the following information from you when you submit your request:
We will match that information against information you have previously provided us as part of the verification process. We may ask you to provide additional information that will help us verify your identity. We will only use that additional information in the verification process or for security or fraud-prevention purposes, and not for any other purpose.
You may also submit a request through an authorized agent. But before we can process that request, we may require one of the following:
If your authorized agent has a valid power of attorney under California Probate Code sections 4000 to 4465, we may request proof of the power of attorney instead of the foregoing.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Effective January 1, 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at:
Bluegreen Vacations Corporation
Attention: California Privacy Rights Request
4960 Conference Way North, Suite 100
Boca Raton, Florida 33431
Please indicate that you are making a “Shine the Light” request.